I had the distinct opportunity to rebrand DanceWorks new logo and campaign called "Moving Online". An initiative to bring programming online during the pandemic.
DanceWorks began as a collective of independent dance artists in 1977...
Contributed to the new Mejuri landscape by building and writing new standards with a focus on brand elevation after re-evaluating our target markets. Worked extensively on print materials overall for the 2020 Spring campaign,...
In 2018 I created a handmade wire jewelry company called SUTRA. This project expanded into a larger venture of collaboration and supporting the women in my creative circle.
The following song Defy, was written and...
Harbourfront Centre's Sailing and Powerboating goes back over 30 years, providing affordable and accessible boating for all – from beginner to offshore. The brand refresh was nautical, punchy and fresh.
Assets included, large-scale signage, print...
Popular culture changes constantly and presents itself discreetly in a certain place and a certain time. It forms currents and eddies, and represents a complex of mutually interdependent perspectives and values that influence society...
Junior is in it's second year at Harbourfront Centre. A new international children's festival, bringing together leading contemporary artists to animate young minds. Productions from as far away as Australia and Norway, Quebec, and...
The Lady Code was derived from the original concept of "The Bro Code" from a character named Barney Stinson on the show "How I Met Your Mother".
When researching the preexisting culture on woman codes,...
Since 1979, Harbourfront Centre Camps have provided opportunities for exploration, creativity and personal growth within a positive camp atmosphere. Participants are inspired through meaningful participation and enriching experiences in all facets of arts and...
An interplay between traditional Scandinavian aesthetic, and a more unorthodox approach to design and art. Norden encompasses a mix of viscerally uncomfortable, progressive and economically conscious subject matter.
The idiosyncratic elements of this branding reflect...
An interplay between traditional Scandinavian aesthetic, and a more unorthodox approach to design and art. Norden encompasses a mix of viscerally uncomfortable, progressive and economically conscious subject matter.
The idiosyncratic elements of this branding reflect...
Harbourfront Centre's volunteer program was established more than 30 years ago and is built on the strengths of a vibrant team of individuals of varying ages and from a wide range of cultural backgrounds.
This...
Bold and luscious strokes, an empowered language of the feminine, and a subtle sexuality reflect the vibrant persona of the offbeat art brand,...
Summer Music in the Garden is a yearly outdoor free concert series, ongoing for over 18 years. It features outstanding artists with a wide range of musical styles, from medieval love songs to finger-style...
Catalyst Workshop was contracted to create brand materials for Orientation to Ontario, an organization that provides settlement plans for newcomers in Ontario.
This handbook focussed on providing clear and accessible information, to direct the readers...
Toronto’s block party on ice returns! Sharpen your skates and skills as the city's number one outdoor winter party returns with another stellar lineup of DJs that will bring the heat to your Saturday...
Giftagram is an innovative mobile app that provides users the possibility of sending gifts straight from their smartphone or tablet. They curate a collection of gifts from local and national partners that are leaders...